“ An advertisement is not just a medium of mass communication but also a tool of persuasion . ”
Advertisements have always been eye catching , entertaining and informative . Being a non personal form of communication , it is targeted to a large number of audience depending on demographics , psychographics , geographical and behavioural factors . Advertisements have gained relevance and popularity among people since years . It still continues to achieve the set goals and objectives .
We the team members of Buzzcode group prepared an advertisement campaign on the product “ Vaseline ” . It was our first attempt to create an advertisement of such a caliber and luckily we were able to gain words of appreciation from the viewers .
The tagline of our advertisement is : “Vaseline – Anywhere , anytime ” . We have highlighted the benefits of using Vaseline in the video . Our content comprises of a good story line with an appealing audio visual .
The advertisement is different from the original one . In the video , we have tried to connect the characters from various places with a commonality of choosing Vaseline over other products . The voice over adds a colour to our presentation and the scenes appear to be systematic .
I hope you will like the video . Kindly provide a feedback after watching it .
Published by : Abhishek Mukhia
Team members : Priya Prasad , Suravi Jaisi , Dipakshi Goswami , Bhuvana Ganguli & Abhishek Mukhia
Script of the ad : Bhuvana Ganguli Inputs : Dipakshi , Abhishek , Priya &Suravi Characters : All the five members Editing : Priya Coordination : All the five members
The Buzz Code 