“ True influence is about leveraging authenticity . Influencers are dreamers , they are leaders with a vision . ’’
The term “ influencer ” has risen in popularity over the last decade. Everybody wants to make their mark, but in an ever technology and trend driven society the masses are struck buzzing in the middle and very few have a keen grasp on what it takes to be on the top of the game!
He / She has the ability to create trends and influence the people to buy products they promote . Influencer marketing is quickly becoming one of the hottest and most effective strategies in the fields of art , fashion, business lifestyle so forth .
Social media platforms like – instagram , facebook, twitter etc has undoubtedly aided in establishing this process and this in turn helps creating a solid platform for growing one’s base and leadership skills along with establishing contacts and contracts for one’s kingdom! Bloggers and influencers in social platforms maintain a healthy and active relationship with their fans. Many bloggers have gained followers through their content about music , beauty and skincare , fashion , travel , finance , health and many more ..
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Secrets to be an influencer :
1 . Know Your Content : It is important for an aspiring influencer to have knowledge about the content that they will create .
2 . Formulation & Presentation strategy : What must be kept in mind is how you formulate your plans , decisions and thoughts before writing a blog . It has to be presented in a unique style, giving information and conveying a proper message to the audience .
3 . Consistency : As an influencer be it fashion , lifestyle or business , you should have a consistency in your content . You should be active on social media platforms and post pictures or videos in a very consistent manner .
4 . Be updated : It is necessary for a blogger or an influencer to be updated so as to set the trend in the world of digital marketing . Here , updated implies to be aware about the latest happenings in the field that you have plunged for .
5 . Cater to the needs, Resonate with your audience : You should cater to the needs of the audience . What they need through your blogs and posts should be kept in mind and served accordingly .
6 . Collaborations : Collaborate with other companies and influencers in various projects and attend seminars .
7 . A brief idea of digital marketing : Know what is digital marketing and it’s merits and implications in the life of the people .
8 . Interact with your fans, be unique & Set the trend : Check your direct messages on instagram and reply to them positively . Read the comments of the audience and learn from every step you take . Be unique as an influencer . Try to put up innovative posts and bring a positive change in the society .
Your base is your brand and your brand is nothing more than your knowledge in a chose niche and of course how well you execute a buzz for it . A subtle balance between aesthetics and a presence of creativity has to be maintained . Optimism and decoding the desires of the target audience are the vital keys to keep you going ………..
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The Buzz Code:
Dipakshi Goswami, Priya Prasad, Suravi Jaisi, Bhuvana Ganguly, Abhishek Ashish Mukhia.
The Buzz Code 